CONSISTENCY
The one factor for a successful restaurant is consistency. Guests must be comfortable and confident with the dining experience they expect to receive. The atmosphere must be consistent throughout the entire guest’s stay from the decorum, to the service, to the food, and the overall image. This is extremely important when developing a strong reputation and guest loyalty.

SERVICE
The foundation of service is having a passion for guest needs – hospitality. Upon this is laid the building stones of knowledge, technique, and salesmanship. The service style is dictated by the restaurant’s style – casual, lounge, pub, fine dining. Servers use their own personalities to create a unique yet consistent service experience.

CUISINE
A balanced menu uses specials to promote the culinary artistry of the restaurant, and has a core menu offering guests familiar house favorites. Consistency is once again paramount. Consistent style, consistent quality, consistent preparation, and consistent timing, all reflecting the style and image of the restaurant, are essential.

TEAM
No segment of the restaurant, Service or Production, is more important than the other. The restaurant team is similar to a sports team. All players must work in tandem for the common goal – a successful restaurant. Management creates this unified restaurant team.

IMAGE
The image is the spirit and soul of the restaurant. By staying true to the image, a restaurant’s style will be consistent from décor, to uniforms, to menu covers, to cuisine, to service style, to music and even to the guest. Understanding this image is paramount to maintaining a universal theme when developing new products, a public relations campaign, and special events.